L’Economist fa appello ai lettori per trovare un nome a un nuovo blog sul sito del settimanale.
Ecco il breve e limpido brief:
Help us name our new defence blog
Readers are invited to suggest a name for our new blog on defence, security and diplomacy, which will be launched in the next few weeks. It will cover weapons and warfare, spooks and cyber-attacks. Ideally, its name should accord with our style and 19th-century origins—and, preferably, not begin with a “B” (as many of our blogs and columns do, for entirely accidental reasons). Please enter your proposed name in the comment thread below. We await your suggestions with interest.
E noi aspettiamo il nuovo nome con curiosità, anche perché a quelli dell’Economist cosa c’è dietro un nome piace sempre raccontarlo. Ecco alcuni esempi:
In this blog, our correspondents respond to breaking news stories and provide comment and analysis. The blog takes its name from newsbooks, the 16th-century precursors to newspapers, which covered a single big story, such as a battle, a disaster or a sensational trial.
On this blog, our correspondents ponder political, cultural, business and scientific developments in Britain, the spiritual and geographical home of The Economist. It takes its name from a fond but faintly derogatory name for the mother country often used among British expats.
In this blog, named after the dictionary-maker Samuel Johnson, our correspondents write about the effects that the use (and sometimes abuse) of language have on politics, society and culture around the world.